Local SEO is the method to get your website to the top of your local listings. If you own a local business, you will need to target keywords that are geographically relevant to your business’ location and keywords that are relevant to your services. This is one of the main pieces to getting your business in front of your customers while searching on Google.
What is a local listing in SEO?
Local listings are important online entries that hold information about your business. This information includes your phone number, address, website, hours of operation and other important details. Besides Google, local businesses have listings on Bing, Yelp, HomeAdvisor, Thumbtack, and any local directory where businesses can make listings. All of these profiles must have the correct information or your rank can be affected. Also, if your clients find you on these directories and the information is incorrect (i.e. old address or phone number), you can be losing out on potential clients.
What is local SEO marketing?
Local search engine optimization (SEO) incorporates optimizing your listings to increase your rank and ultimately increase your traffic from location based searches. Since the explosive growth in use of mobile devices and GPS (Google/Apple maps), local optimization has become an imperative focus for most types of businesses, most importantly brick and mortar businesses. The main types of local traffic will come from organic Google searches and Google map listings.
Our agency offers a local SEO search strategy for the Scottsdale & Greater Phoenix areas specifically tailored to your location to ensure the right external location pings are sent as well as inbound links, on-page and social integration, and review sites to Google about the locations most relevant to your business.
We use marketing strategies that allow you to build a stronger customer base that in turn allows your business to grow organically.