MEDSPA MARKETING STRATEGIES
There are many medspa marketing strategies that go into an aesthetics or medspa practice. Here we laid out 12 medspa marketing strategies that you can use to start generating medspa leads and appointments today.
#1: MEDSPA SEO
Medspa marketing strategy #1 is SEO. SEO stands for Search Engine Optimization and it is a process of improving your website so that is shows up more in the search rankings. If you ever searched “top medspa in phoenix” or any city for that matter, you will see the highest ranking medspa websites are on the 1st page of google. Have you ever wondered how they got there?
Google uses an algorithm that sifts through every website on the internet. Based on the keyword you search (“top medspa in [city name]”), Google is able to find the most relevant website to that phrase. Then, Google orders each website based on reputation, credibility, and quality.
There is a lot of discussion on how exactly this algorithm works. An extremely simplified way to explain this, Google ranks based on:
- The search term’s intent relevant to your website’s information
- Quality and depth of content on you website pertaining to the keyword searched
- How many other high-quality websites and directories are linking back to your website
- Website structure, semantics, and speed of the website
- Time. Usually takes 3-6+ months to see results, but can take sooner for local areas
#2: MEDSPA CONTENT MARKETING
It’s true when they say “content is king”. Now more than ever, high-quality content has become one of the most important aspects to a business in a post-trust era.
Content marketing for your medspa can take several forms:
- Blog Articles
- Facebook/Instagram/LinkedIn Organic Posts
- PR and Guest Blogs
- Videos (Self video, Interviews, Stories)
- Group Calls (Coaching, Q&A, Going Live)
There are so many diverse ways to create content, the possibilities are really endless. Now, you don’t have to do all of these things, but the KEY here is to be CONSISTENT in your approach. Try to do a challenge and post 1x / day. Also note, your content on one platform like Facebook, can be reused on another platform, etc.
The more you post, the more eyes you get in front of. This can sort of give you a “celebrity effect” where everyone feels like they know you, making your interactions a lot warmer and giving you more authority.
#3: MEDSPA SOCIAL MEDIA MARKETING
This step is similar to strategy #2 but we’ll go a bit more in depth here. Some social media platforms are better than others depending on your industry. In the case of Medspas, we see the best results from more visual platforms like Facebook and Instagram. The most important thing to note here is know your audience and where they hang out. Below we will briefly go over the different types of social media platforms that work well with generating medspa leads.
Medspa Facebook Marketing
Facebook is an amazing social media platform to market your medspa. We help our medspa clients get leads through Facebook and Instagram mostly. The most important thing here is understand the audience on this platform your creating content and marketing to.
Within Facebook, you can create medspa Facebook ads to get directly in front of your target audience. Facebook ads are a great way to promote a specific offer and quickly get in front of your ideal client without waiting for SEO. Typically, the crowd on Facebook is older than Instagram.
Medspa Instagram Marketing
Owned by Facebook, Instagram is part of the Facebook ecosystem. Focusing mostly on the image aspect, anything you post here should be highly visual. Good ideas for medspa Instagram marketing are:
- Before and after photos of your clients
- Seasonal promotions
- Any new technology/machines and their benefits
- Stories showing your personal life instead of just business
Medspa YouTube Marketing
Currently, YouTube is a “blue ocean” when its to marketing most industries and that’s what makes it so powerful. Especially in the cosmetic space, people are always looking to educate themselves on the newest treatments, cosmetics, and technology. While people are in an educational mindset watching videos, they are more likely to resonate with your medspa’s educational content on the latest machine, treatment, or product. Additionally, they are actively searching for answers and treatments by searching, making them “hotter” leads as opposed to disruptive marketing platforms like Facebook and Instagram.
While most business’ advertise on Facebook, Instagram and Google; YouTube is an underused platform and less competitive. This is because YouTube is a less familiar platform than the others, and you have to do a bit more work creating videos instead of just images. The work is worth the payoff though, and an increasing number of medspas are using YouTube to get high-quality leads for cheap.
Medspa Snapchat Marketing
If you have a Snapchat, it can be a good idea utilize. Though we don’t work directly with Snapchat ads at the moment, it can be another powerful platform to help your medspa grow. Again, the key here is to know your audience and where they hang out. Snapchat is a highly visual, quick, “snappy” social media platform. It can be a powerful tool to post new or reused content onto your story. It is an even younger demographic than Instagram generally speaking.
That being said, younger and younger men and women are getting medspa and aesthetics treatment. Snapchat is less competitive and is definitely a viable strategy. Understand what types of treatments resonate better here (PMAs can do very well here).
#4: MEDSPA REPUTATION MANAGEMENT
Your medspa and aesthetics reputation can make or break your business. Making sure your reviews are exceptional is critical when your future client is choosing where to go for their next treatment.
Medspa Google Reviews
These are the reviews that pop up when someone searches in your local area. Make sure you are on these listings so that your client’s can leave reviews and you can start climbing the charts. It might be difficult to get to the first page, but you can definitely show up on the listings page without paying thousands for SEO. This is free, organic traffic and the main deciding factor for if your lead chooses you or your competition is their positive reviews.
Medspa Yelp Reviews
Another great place to make sure your medspa is listed is Yelp. Yelp is one of the first links to pop-up when looking up local business’, so being on Yelp essentially gives you “pseudo” first page results.
How to Deal With Bad Medspa Reviews
In most business’, bad reviews are inevitable. Even if you have a perfect 5-star review, its hardly believable. When you get a bad apple client that leaves a bad review, here are a few ways to mitigate the damage:
- Respond to the review. This shows that your empathetic and understanding to their situation. You took the time out to answer them and also you have a chance to explain your side to their review
- Flood the bad review out with great reviews
- Reach out to the customer to change if it makes sense – offer refunds, gift-cards, etc
#5: UTILIZING & GROWING MEDSPA FACEBOOK GROUPS
Building and growing a community for your clients is an awesome marketing strategy to help you showcase your work, educate, and build relationships. Community, coaching, and groups have become increasingly popular on social media platforms for several reasons:
- Trust and credibility are becoming increasingly more sought out for in the “post-trust” era of the internet
- Education and Q&A work really well to get in front of large audiences interested in the same question
- Community and helping others are basic human needs and groups serve as a place for this
Creating Your Own Medspa Facebook Group
Creating your own group is an awesome way to build authority, answer any questions, and offer support to people.
For instance, you can create a group and set questions that require an email to join. Now you can build an email list for email marketing. Once they are in the group, you now have a lot more authority. You can also answer any questions, show case studies, talk about new treatments, and answer any questions all in one place. The possibilities are really endless and you can get really creative. Ultimately, you want to convert these people into clients which you can do with offers, email’s, polls, and 2-Steps.
Joining Other Medpsa Facebook Groups
You can also join other communities that are a mix of owners and clients. Joining popular Facebook communities and groups for your specific treatments gives you an opportunity to answer any questions. This raises your authority and also gives you an opportunity to connect with other medspa owners. This opens up the possibility for podcasts, interviews, and other strategic medspa content creations!
#6: OFFER A REFERRAL CREDIT FOR MEDSPA CLIENTS
Another simple, yet effective medspa marketing strategy is offering referral credits to your existing clients. Whether your a new medspa or your medspa has been around for a while, you can offer this to new and existing clients. Jumpstart your clients to start talking to friends and start taking advantage of your offer
For example, maybe you do 1$ off every Unit of Botox for each referral, or 10% discount off your next sculpting visit. Get creative and craft this offer based on your own services.
#7: CREATE A MEDSPA MEMBERSHIP PROGRAM
An excellent marketing strategy to retain clients for the long-term and increase customer lifetime value is implementing a monthly medspa membership program.
For example, say a client comes into their typical treatment. You know this client gets a facial every 3 months and spends $150.00 each time. If you offered this client a membership for $99/month that offers 1 free mini-facial and 10% off all other services and products each month, you now just increased the value of that client by almost 2x. Also, you increased the chances of up-selling them on your other medspa products and services.
#8: CREATE A DATABASE TO TRACK & REMARKET YOUR MEDSPA CLIENTS
This may seem like an obvious one, but you will be surprised at how many medspa owners I talk to who don’t implement a CRM or database! Now, the reason for this is not only to track your clients and data, but also to create a medspa remarketing campaign.
Do you have thousands of clients just “sitting” in your database? Old clients who never came back? Interested clients who never bought?
Well if you do, your essentially sitting on a gold mine! This is a huge asset, and you can use email or medspa text reactivation campaigns to turn your “old and stale” leads into buying customers. Got a new holiday special? Send out an email or text blast to these medspa clients and just watch the money pour in without spending a penny on ads! We have the systems and medspa-specific campaigns to do all of this for you.
#9: TIE DOWN YOUR MEDSPA PROSPECTS WITH A PREPAY
Utilizing a prepay to ensure your medspa clients show up to their appointment has become an essential marketing technique. One of the biggest challenges medspa owners and aestheticians face is having no-shows. One way to combat this is creating a pre-pay based on either a default fee or percentage of the treatment. This not only saves you some money for your time, but it also weeds out the “looky-loos” from the truly serious buyers. You might lose some business, but they were most likely not going to buy anyway.
#10: MEDSPA EMAIL MARKETING
Remember that medspa database we talked about in step #8? Well now its time to utilize this!
They say it takes about 7-10 “touch points” before we actually purchase something. A touchpoint is a point of contact, nudge, reminder, follow-up etc. Anything that gets your medspa business in front of your prospect’s face so you are top of mind for a few seconds.
Email marketing is a great way to stay top-of-mind to your clients. The keys here are:
- Try to stay away from “spammy” emails by offering treatment discounts during an appropriate time (think seasonal)
- Try to give value (information, case studies, support, content)
- Be consistent
One of the best email marketers I know sends 1-2 emails a day and I have been getting that for the past 6 months!
I don’t think you need to be that crazy with it, but you bet if I ever buy a course on the subject he promotes, I am going to buy from him!
#11: MEDSPA TEXT MARKETING
If email marketing is great, medspa text marketing is literally 5x better!
Thats right! The average open rate for emails is between 15-20%. The average open rate for text messages is >90%!
As we continue to move more and more into the information age, one thing remains constant, and that is SPEED. We want everything right now. Text messages are so quick and easy to look at, and we are only 1 button click away from opening a text. Whether its healthy or not, our phones constantly have red notification symbols that appear if we don’t open it, prompting us to respond and take action.
We have see an incredible increase in response rate while using text instead of email, and it has already become the standard way to chat with service professionals. Try sending a text message blast to your database on your next medspa marketing campaign.
#12: MEDSPA CLIENT TESTIMONIALS & INTERVIEWS
For our final, and probably most important strategy, we put getting testimonials from your medspa clients.
One of Robert Cialdini’s influencing principles is social proof. We can say all we want about our medspa, but until your prospect sees what other’s have said about your medspa, they will not give your words much weight. Getting medspa testimonials is one way to fix that. Testimonials not only improves your credibility, but influences your prospect to go to your medspa over the competitors.
Client interviews are another great way to promote your medspa’s credibility and work. It can be difficult to get client’s to do interviews sometimes, but this is one of the most powerful ways help your medspa gain more trust and acquire more leads. Some examples can be before and after interviews or just a general interview about your client’s experience being treated by your medspa.
These are a few strategies we use for our clients. We practice what we preach and use these same methods for ourselves too. If you start implementing any of these 12 strategies towards your medspa’s marketing, you’ll start to see better results.
If you need help implementing any of these strategies, you can contact us.